MCDONALD'S SWITZERLAND COMMISSIONED A SERIES OF AI-GENERATED BACKGROUNDS FOR ITS LATEST CAMPAIGN, PRODUCED IN COLLABORATION WITH THE MARMALADE. THE VISUALS WERE DESIGNED TO SEAMLESSLY SUPPORT THE LIVE-ACTION PRODUCTION WHILE ADDING CINEMATIC DEPTH AND A CONSISTENT BRAND WORLD. THE BACKGROUNDS OF THE FIRST THREE SCENES WERE CREATED BY CHRISTIAN FLEISCHER, aka The Visiblemaker.